Small Home Improvement Contractors Can Rank Highly in Google Searches

For contractors, the rules of the internet apply just the same as they do for everyone. So, increasing your visibility online requires the same techniques, no matter what industry you are in. You will rank where you rank within Google searches for the same reasons that other companies rank where they rank. If you rank highly, it is likely becauseyour website provides valuable content, among other things.

The best way to increase your ranking with Google as well as other search engines is to provide the visitor of your site with an overall helpful experience. If you think about it, you will almost never open up your browser andtype in a URL of a site that is not helpful. You type Google because it helps you search. You type Hotmail because it helps you check your email. You type in CNN because it helps you check the news. People do not visit websites out of charity. They surf the net to look for something.

They are looking for information, products, services and entertainment. So, if your site isn't truly providing any of these entities to the website visitor, your website will not rank highly. Remember, every search that someone performs is like a test for Google. Google's and other search engines' main goal is to provide the most relevant and helpful results for the person who is searching them. Of course, some responsibility will alwaysbe puton the searcher to perform a smart search. But, this is a different subject.

Assuming the search keywords are relevant to the intended results, the actual search results should provide what the searcher is looking for. If not, the search engine has failed. To that effect, if people continually perform searches for something and they continually click on the second or third page of the results, these sites will eventually start to rank higher and will likely be on page one of the results before long.

Of course, if people continually click on these sites and then quickly navigate away from the sites, these sites will fall even lower in ranking. This means that people can no longer "trick" the search engines into ranking highly just by receiving pointless clicks or using spamming techniques. If your site is worthless, the visitor will communicate this to Google by clicking away from the site just as fast as he clicked onto it. This in turn diminsihes your Google ranking.

So, the question becomes, how do you allow for people to visit your site and then stay on your site. And, again, it all comes back to content. The simple way to look at it is this: If you were searching for the services that your site offers, would your site be of service to you? If not, this is the first issue you need to address. Again, if your site is not helpful, you simply do not stand a chance.

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