Squeeze pages are a tool that every internet marketer uses or at least needs to be using to increase the size of their list. Any old squeeze page is not enough anymore, since they are more and more common, people are becoming more wary about who they give their email address to. This means that your squeeze page needs to be more compelling and more attractive then the next persons.
On average, it is estimated that you have between 5 and 8 seconds to impress your visitors. This means that you squeeze page needs to look appealing. If it does not, then it doesn't matter if you are handing out winning lottery numbers, 99% of your visitors will never look at what you have to offer. Here are some quick and effective tips to ensure that your squeeze pages appearance isn't turning visitors away after only a glance.
1. Text
Make sure that your text is easy to read. This encompasses several basic items to check. First, you need to make sure that your text isn' t so small that it is hard read 8 point font at a minimum, but 10 14 is preferable. Your font also shouldn't be excessively large and should follow the pattern everyone is used to. Your title or attention grabber is the largest, then subtitle, then text and so on.
Text color is also very important to consider. If you have a light background, do not have light text because it can become difficult to read. The same is true for dark backgrounds, don't use dark text because it is difficult to read. You also shouldn't use more than 2-3 text colors because they can quickly become distracting and even overbearing. You need your visitors to focus on signing up for your list, not discerning the 30 different colors of text that are on your squeeze page.
An additional tip that most people disregard is not to overuse exclamation points! They do not create a sense of excitement in your visitors! By overusing them, they just get annoying! Honestly, has this paragraph excited you, irritated you, or just plain annoyed you with its overuse of exclamation points !?!
2. Graphics/Video
Graphics and video are great, but there is a limit. They should never make your page load slowly, because your visitors will just get tired of wai ting and move on to somewhere else. You also need make sure that the scripts that are used to keep everything organized and uploading correctly, are fully compatible with all web browsers. I know that most people use Internet Explorer or Firefox, but there are a growing number of people turning to Google Chrome and use other alternate browsers such as Safari as well. This means that your scripts, videos, and graphics need to be able to upload in any browser. Why would you want to turn away potential customers because they are not using the same browser as you? You wouldn't!
For more information on Squeeze Pages check out EZminisites.com
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